The #plasticfreedomchallenge Will you go a week without PLASTICS? #PFC - What is it? #PlasticFreedomChallenge is a call to give up plastics, especially single use plastic for a week- August 8 to 15 to ‘beat plastic pollution’ and take another step towards sustainable lifestyle. It is a campaign against the use and throw culture, and going plastic free is a move towards mindful consumption. The #PFC also complements actions of the local self governance institutions and strengthens demands for corporations to take responsibility of their plastic waste. It is also a continuation of The Himalayan Cleanup, the Brand and Waste Audits. Why go plastic free? The world has produced 8.3 billion metric tons of plastics since large-scale production began in the early 1950s, of which 6.3 billion metric tons were trashed, and all that plastic is now in l andfills or oce