In a planet thrown off balance by the pandemic, we need to be conscious of the choices we make and make way for a recovery that is more sustainable and just. August 8 is Zero Waste Himalaya Day which marks the beginning of #PlasticFreedomChallenge - our Himalayan Campaign, which calls on you to go a week without plastics, specially the unnecessary ones we can do without. #PFC is a response to the unhealthy and unsustainable lives that we are leading evident from The Himalayan Cleanups of 2018 and 2019 which showed that 97 percent of the waste collected was plastic waste, mostly single use. The challenge is a means of self-reflection on our consumption patterns and moving towards sustainable lifestyles. Our #PFC actions also challenge the existing unsustainable production systems and sends a message that producers need to close the tap on plastic pollution In a planet thrown off balance by the pandemic, we need to be conscious of the choices we make and make way for a recove